Leadership: What will your organization be a leader in? What are you committed to being the best in the world at?.Passion: What does your organization love doing? What are your collective strengths (based on employee passion, past performance, and available resources)?.End picture: What will your business look like when it’s done?.To discover or refine your big idea, consider the following questions: It provides a shared vision that creates cohesion within your organization, which can lead to superior execution over time. It helps you determine when to move and where. Uncovering Your Big Ideaīig ideas, when they stick, can guide an organization to an extraordinary future. (And from Nike’s perspective, if you have a body, you are an athlete.)įacebook: to give people the power to share and make the world more open and connected.ĮBay: to provide a global online marketplace where practically anyone can trade practically anything, enabling economic opportunity around the world. Nike: to bring inspiration and innovation to every athlete in the world. Southwest Airlines: to be THE low-cost airline. Google: to organize the world’s information and make it universally accessible and useful.Īmazon: to be earth’s most customer-centric company to build a place where people can come to find and discover anything they might want to buy online. Here are a few examples of big ideas from brands you know: Ultimately, from the perspective of leadership, what’s most important is to have a big idea your organization can rally around-something you and your teams can be passionate about. If your organization is driven by learning and innovation, the vision will likely change or be refined over time.īoth visions and missions should capture the passion behind the business and the people running it. It’s a collective dream your organization shares.Ī mission explains why your business exists.Ī vision is dynamic. Terms like vision and mission are often used interchangeably and incorrectly.Ī vision describes how you visualize your business in the future. The Difference Between Vision and Mission It’s a shared vision with the entire organization. They are surrounded by talented professionals with different areas of expertise who are empowered to bring the vision to life.Īnd the vision isn’t coveted by the executive. They don’t necessarily know how they plan on getting there they don’t need to. Outperforming leaders have a clear vision of where they are steering their organization. The fifth ingredient is the topic of today’s article: vision.
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